Legal advertising is an extremely competitive landscape, especially when it comes to those high-intent long-tail keywords, for example, “Divorce Lawyer Los Angeles” or “Personal Injury emergency Attorney Santa Monica” etc. Their current cost per qualified phone call was $169.16 – which they were very happy to pay, considering each case was potentially worth $10,000+.
I offered them a complimentary audit and found lots of wholes in their advertising strategy including not using negative keywords or click-to-call ads.
Their goal was to double the size of their firm in just under a year, and they knew Google Search ads would play a key role. They had to double their results while keeping their cost per prospective case at $200 or lower.
6 Month Results
- Decreased cost per qualified lead by 75.94% – from $169.16 to $76.05
- Increased conversion rate amongst their landing page visitors from 27.97% to 32.55% – a 15% difference
- Increased the total number of qualified calls from 40 to 153 per month – a 117% increase in leads